Warehouse TERRADA Formed Capital and Business Alliance with MATCHA, Japan’s Largest Inbound Tourism Platform

With this alliance, we will actively promote the Tennoz area of Tokyo as Japan’s art city through MATCHA, Japan’s largest inbound media, encourage inbound tourists to visit Tennoz, and initiate and cultivate new experiences here in Japan. MATCHA will intensify the creation of more attractive content for tourists while strengthening cooperation with our art and culture dissemination facilities and the Tennoz area.

Warehouse TERRADA, based on our philosophy of cultural creation, has been engaged in the development of Tennoz in order to make the area the largest art city in the world, through operations of venues utilizing warehouses and art and culture dissemination facilities such as contemporary art collectors’ museum WHAT MUSEUM, art gallery cafe WHAT CAFE, art materials lab PIGMENT TOKYO, and the TERRADA ART COMPLEX, Japan’s largest gallery complex.
In future, collaborating with MATCHA, we will utilize our facilities for art events, further creating opportunities for more visitors to enjoy Tennoz, the art city while also attracting more overseas tourists.