WHAT CAFE to Hold an Exhibition Under the Cooperation of JILL STUART from June 5th and Unveil Novel Fascination through Art and Apparel

WHAT CAFE has embraced the “ART IS …” concept, intending to make art more accessible and enrich people’s lives. It provides a space for everyone who visits WHAT CAFE to reconsider and rediscover what art is and to explore their own “likes,” all while showcasing and selling artworks by various artists. In November 2023, the first exhibition, which combined art and apparel, was held with the cooperation of JILL STUART, based on a mutual understanding of the value that both companies attribute to the experience for their customers. The exhibition was well-received as a venue that communicated the appeal of both art and apparel and provided new experiences for both. As a result, the decision was made to hold a second exhibition.

This exhibition will feature artworks by 14 young artists who have reinterpreted JILL STUART’s seasonal concept of “Multifaceted gem.” Among them are Saya Mimura and Erika Naka, who collaborated with the brand to create original art items. The newly created works for these collaboration items will be showcased alongside them. The venue fuses art and apparel and will offer visitors an innovative new environment and experience. A free audio guide narrated by an art navigator, Avi, will be available during the exhibition, and her fashion styling for museum visits will be on display.

Through this collaboration, WHAT CAFE will reassess one’s perspective of the concept of “ART IS” for various individuals and companies, creating a space where they can make discoveries.

Six original art items will be on display and for sale, including a dress, skirt, and tote bag utilizing textiles that incorporate Saya Mimura’s work, as well as a T-shirt and tote bag that Erika Naka’s work has been printed on. In addition, their newly created works for these collaboration items will be on display and for sale.

* The original art items for this collaboration will be available at WHAT CAFE, at JILL STUART stores throughout Japan, and on its official online site from June 5th (Wed), 2024

Title: WHAT CAFE EXHIBITION vol.36
Exhibition dates: June 5th (Wed) – June 16 (Sun), 2024
Collaboration artists: Saya Mimura and Erika Naka
Exhibition artists: Ryota Kanno, Hikari Sasaki, Akiko Sumiyoshi, Ruca Tairaku, Daisuke Takakura, Mie Takahashi, Aoi Honjo, Yuki Miyake, Mutiara Riswari, Haruki Yamaba, Shisa Yoshimi, and Mino Watanabe
URL: https://cafe.warehouseofart.org/exhibition/what-cafe-exhibition-vol-36
Venue: WHAT CAFE (2-1-11 Higashi-Shinagawa, Shinagawa-ku, Tokyo 140-0002)
Open hours : 11:00 AM – 6:00 PM (Close at 5PM on the final day)
Entry fee : Free
* The schedule may vary depending on the impact of the infection.
* The exhibit may close during the dates above. Please see the WHAT CAFE website for the latest information.

A space to exhibit and sell artworks by up-and coming artists in Japan. It boasts 800 square meters of luminous, expansive floor space. Works on display are constantly updated––a year-round flow of beauty and cool from the new pantheon of creative visual geniuses. This maximizes the opportunities for artists to be seen, be loved, and sell their work. We hold workshops, events, and meet-ups related to the exhibitions, so you can dive deep and meet like-minded art lovers. It’s a space to experience art with all five senses while enjoying a meal and drinks. Since August 2022, WHAT CAFE has been holding exhibitions based on the concept “ART IS…” It offers a space to reconsider and rediscover what art is to everyone who visits WHAT CAFE.
https://cafe.warehouseofart.org