PRESS RELEASE

2019.11.21

Warehouse TERRADA’s PIGMENT TOKYO Collaborates with DIC, World Largest Company in Ink Industry

PIGMENT TOKYO, an art materials lab operated by Warehouse TERRADA started the collaboration with DIC Corporation, and will offer DIC’s colorants through PIGMENT TOKYO store, workshops, and online shop for the first time to the public.

DIC, established in 1908 is a fine chemicals company with a top share in printing ink, includes manufacturing and sales of printing inks, and has capitalized on its capabilities in organic pigments and synthetic resins to build a broad portfolio to markets such as automobiles, electronics, foods and housing. And at present, DIC operates in more than 60 countries and territories around the world.

PIGMENT TOKYO, an art materials lab operated by Warehouse TERRADA is simultaneously a laboratory for exploring “expression in color and matiere” as well as an academy, a museum, and a store combined into a comprehensive facility for creativity since its opening in 2015. In addition to highly accomplished artists and researchers in materials and pigments, our staff includes creative directors and producers who excel in linking art and business. Together, our atelier works closely with foreign and domestic companies to provide technical support and consultation for project planning.

With this collaboration, PIGMENT TOKYO will introduce DIC Group’s safe and consumer-friendly colorant (such as INTENZA and Linablue) to individuals through PIGMENT store, workshops, and online shop, and expand its capacity for art.

[About PIGMENT TOKYO]

PIGMENT TOKYO is an art materials research lab connecting artistic expression both with tradition and the future, and develops the ingredients for that expression – colorants and adhesive vehicles for mixing paints, calligraphy brushes and paintbrushes – in a unique creativity center fusing an art academy and a museum with an art materials store. With pigments in 4500 hues, 200 varieties of aged ink sticks, 50 different vehicles for paint blending, it offers materials of rare and surpassing quality created with techniques from all times and places. Also, PIGMENT is taking unique approaches to research, educate and popularize “art materials,” their “usage,” and furthermore “expression” produced by this harmony.
https://pigment.tokyo

[About DIC Corporation]

DIC Corporation is one of the world’s leading fine chemicals companies, with top shares of the global printing inks, organic pigments and polyphenylene sulfide (PPS) compounds markets. Established in 1908 as a manufacturer of printing inks, DIC has capitalized on its capabilities in organic pigments and synthetic resins to build a broad portfolio of products for diverse industries, including automobiles, electronics, food and housing. DIC is also the core of the DIC Group, a multinational organization with operations in more than 60 countries and territories worldwide.
As for pigments, it developed INTENZA(R) combining FDA-certified organic colorants and pearlescent effect pigments, and Rinablue(R), a natural blue colorant extracted from spirulina, an edible blue-green algae, and received high reputation.

Company Name: DIC Corporation
Representative: Representative Director, President and CEO, Kaoru Ino
Address             : DIC Building, 3-7-20, Nihonbashi, Chuo-ku, Tokyo 103-8233, Japan
Foundation      : February 1908
U      R      L       : http://www.dic-global.com/en/

For other inquiries

Contact: PIGMENT Team of Warehouse TERRADA Space Contents Group
E-MAIL: pigment@terrada.co.jp

About Warehouse TERRADA

Company Name: Warehouse TERRADA
Representative: President & CEO, Kohei Terada
Address: 2-6-10 Higashi-Shinagawa, Shinagawa-ku, Tokyo 140-0002, Japan
Foundation: October 1950
URL: http://www.terrada.co.jp/
Contact: Warehouse TERRADA PR Group E-MAIL: pr@terrada.co.jp

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