PRESS RELEASE

2019.3.29

Warehouse TERRADA’s PIGMENT TOKYO Presents PIGMENT COLOR PHILOSOPHY featuring Mr. uchiide, International Artistic Director of “shu uemura”

Vol.4 The Magic of Colors on Painting and Makeup - Approaches to the beauty which people have been pursuing -

PIGMENT TOKYO, an art materials lab operated by Warehouse TERRADA, will present PIGMENT COLOR PHILOSOPHY Vol.4, "The Magic of Colors on Painting and Makeup -Approaches to the beauty which people have been pursuing-" having Mr. uchiide, the international artistic director of shu uemura as a guest speaker on April 20th (Sat).

Featuring “makeup and colors,” Kei Iwaizumi, Director of PIGMENT TOKYO / the host of the event will present the history of paintings and makeup, and the similarities in techniques and materials between them. Mr. uchiide will mainly show the functions and effects of colors on makeup process from base to point, and demonstrate his makeup to a famous painting, utilizing pigment in PIGMENT TOKYO. This will be a valuable opportunity to witness the fusion of makeup and art. Please see the following for details of the talk session.

[Overview of PIGMENT COLOR PHILOSOPHY Vol.4]

– Title: The Magic of Colors on Painting and Makeup – Approaches to the beauty which people have been pursuing –

– Speakers: uchiide (the international artistic director of shu uemura) and Kei Iwaizumi (Director of PIGMENT TOKYO)

– Date and Time: April 20th, 2019 (Sat) 2:00 PM- 3:30 PM (Open at 1:30 PM)

– Venue: PIGMENT TOKYO (2-5-5 Higashi Shinagawa Shinagawa-ku, Tokyo TERRADA Harbor One Building 1F)

– Admission: 3,500 yen *A special gift by shu uemura will be offered.

– Capacity: 40 persons

– Ticket application process: Advance reservation required / first-come, first-served basis /Ticket booking site (https://pigment.tokyo/ja/workshop/detail?id=131)

– Details:
Though paintings and makeup are considered to be completely different from each other, there are many similarities between them. The origin of word “foundation” used for makeup comes from the world of painting, which means the ground or base of paintings. And the quality of foundation has a large effect on the entire quality of both makeup and paintings. Color materials used for makeup are made of pigment which is also used for painting, and the materials of brushes are also the same for both. The fourth session of this series will feature Mr. uchiide, the international artistic director of shu uemura, a makeup brand with the concept, “nature, science, and art,” and present the talk about “makeup and colors” with Kei Iwaizumi, Director of PIGMENT TOKYO. It will focus on the history of paintings and makeup, and similarities in techniques and materials between them, as well as function and effect of colors on makeup process from base to point. Also, Mr. uchiide will demonstrate his makeup to a famous painting, utilizing pigment in PIGMENT TOKYO, which is exclusive for this event.

– About the Guest Speaker
uchiide (shu uemura international artistic director)
He is the one and only makeup artist representing Japan, who has inherited the pioneering spirit of shu uemura, which can still be seen today as the brand’s DNA, and established new forms, methods and styles of beauty with a comprehensive approach to offer them as the visions which no one has ever seen. Also he joins various famous fashion shows as a makeup artist, and has an internationally high reputation.

[About PIGMENT TOKYO]

PIGMENT TOKYO is an art materials research lab connecting artistic expression both with tradition and the future, and develops the ingredients for that expression – colorants and adhesive vehicles for mixing paints, calligraphy brushes and paintbrushes – in a unique creativity center fusing an art academy and a museum with an art materials store. With pigments in 4500 hues, 200 varieties of aged ink sticks, 50 different vehicles for paint blending, it offers materials of rare and surpassing quality created with techniques from all times and places. Also, PIGMENT is taking unique approaches to research, educate and popularize “art materials,” their “usage,” and furthermore “expression” produced by this harmony.

URL: https://pigment.tokyo

About Warehouse TERRADA

Company Name: Warehouse TERRADA
Representative: President & CEO, Kohei Terada
Address: 2-6-10 Higashi-Shinagawa, Shinagawa-ku, Tokyo 140-0002, Japan
Foundation: October 1950
URL: http://www.terrada.co.jp/
Contact: Warehouse TERRADA PR Group E-MAIL: pr@terrada.co.jp

For other inquiries

Contact: PIGMENT Team of Warehouse TERRADA Space Contents Group
E-MAIL: pigment@terrada.co.jp

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