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TOP > TERRADA MAGAZINE > TENNOZ > ehada Series adds color to Panasonic Let’s note

TERRADA MAGAZINE

TENNOZ2017.9.27

ehada Series adds color to Panasonic Let’s note

Let’s note x PIGMENT Co-Creation Project

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Panasonic is celebrating the 15th anniversary of its customizable Let’s note laptops by launching a Co-Creation Project in conjunction with PIGMENT. The customizable Let’s note is the series in Panasonic’s line of functional and mobile business computers that lets users choose from a wide range of specifications to suit their needs.

PIGMENT is a multifaceted creative laboratory and seller that studies the history and production of pigments and painting materials from a wide range of perspectives, hosts courses and workshops for artists and companies, and exhibits rare materials from multiple historical periods and regions. This Co-Creation Project between Panasonic and PIGMENT will add even more vibrant color and texture to the exterior of customizable Let’s note computers. The series has been given the name “ehada”.

The name “ehada” literally means “picture texture.” It refers to the unique feel created through a painting’s aesthetic, especially the materials used. Even if it appears flat, a painting can have a variety of textures, from silky smooth to rough and bumpy. This varies depending on the amount and quality of oil or water used to dissolve the pigment, and the way the artist carries the brush. This “ehada” quality has the same potential to change a painting’s expression as color or form.

When the seemingly opposite worlds of business and art are combined, unexpected ideas can emerge. You can feel the comfort of having something beautiful by your side at all times. Experience the exquisite look and feel of the limited-edition “ehada” series.

(Text: Naoko Aono)

Let’s note x PIGMENT Co-Creation Project
Orders accepted beginning 9/27 at Panasonic Store
jp.store.panasonic.com/pc/sp/15th_ehada/

PIGMENT
TERRADA Harbor One Bldg. 1F, 2-5-5 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Tel: 03-5781-9550
https://pigment.tokyo/ja/about/

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